The Forde Story

Each internationally sourced gem and semi-precious stone in The Forde Story holds intrinsic meaning, carefully selected for its exceptional quality, vibrant color, remarkable clarity, luminous sparkle, and unique character.

Through these powerful features, each stone’s distinctive personality shines through, ensuring that every piece of Forde Jewellery is truly one-of-a-kind. This meticulous selection process guarantees that Forde Jewellery stands apart in the world of fine jewellery, offering pieces that are not only beautiful but also deeply meaningful.

Forde Jewellery is for those who desire quality designs that last forever, combining delicacy with strength. Embrace The Forde Story, where every piece tells a unique tale.

Portrait of Susan Forde, jewellery designer

ABOUT SUSAN FORDE

Welcome to Susan Forde's captivating world, where fashion and jewellery design intertwine to celebrate the transformative power of colour. Experience her mesmerising array of designs, where vibrant hues take centre stage.

Through her masterful artistry, Susan Forde explores the intricate interplay between colour and emotion, creating extraordinary ensembles that empower self-expression and celebrate individuality.

Discover the alchemy of jewellery design as Susan combines gemstones, precious metals, and unexpected colour combinations to craft exquisite pieces that transcend conventional norms.

Susan’s passion for colour extends beyond her designs; she shares her wisdom with the world through the resources on her website.

Susan Forde's unparalleled mastery of colour inspires individuals to embrace their authenticity and unlock the transformative power of colour in all aspects of life.

Join us in Susan's vibrant world, where her dedication to ethical fashion and timeless artistry shines bright. Let colour guide your journey of self-expression.

The Gem That Is You.

Empowering you to embrace your life’s essence, through the power of gemstone and crystal jewellery.

BRAND ETHOS

We create custom-made gemstone and crystal pieces of the highest quality, designed to bring out your greatest qualities.

Each piece is meticulously selected to support your unique journey and inspire who you can become. Our jewellery acknowledges the strengths you possess and energises the qualities you seek.

By investing in a gem that resonates with you, you invest in yourself.

Embrace the power within and let our creations be a testament to your purpose and potential.

ETHICAL, CONSCIOUS

Globally conscious, our gemstones and lab-made stones are all ethically sourced, creating less impact on the earth and supporting a sustainable economy.

Our stones are sourced from South America, Europe, Asia and Australia, and pieces are manufactured in New Zealand and the UK.

We also donate one piece of jewellery per month to raise funds for charities. Please get in touch if you would like to learn more or nominate your charity.

MISSION

We believe that everyone has something unique to offer. Our mission is to help you recognise and release that uniqueness.

By creating pieces that encourage you to listen intuitively, stay grounded, trust yourself, stand up, remain present, and collaborate, we connect and communicate with your life’s mission.

Each piece of our jewellery is designed to bring out the gem that is you, reflecting your individuality and empowering your journey.

PRODUCTION

Susan’s jewellery production process begins with her exquisite designs, transitioning from sketches to CAD drawings. Carefully selected gemstones and metals are then chosen for each piece. The process involves creating precise molds and casting, followed by the production of samples by skilled local craftsmen. Gems are sourced globally, ensuring unique, high-quality materials for each design.

This meticulous process results in beautifully crafted, one-of-a-kind jewellery.

VALUES

1. Intrinsic Value and Investment

Each piece is designed to hold its worth, serving as a lasting investment that retains its value over time.

2. Authenticity and Uniqueness

Every gemstone and crystal is selected for its clarity, luminosity, and unique character, ensuring no two pieces are alike.

3. Empowerment through Personal Connection

Jewellery that empowers the wearer to realign with their essence, nurturing what exists while discovering something new.

4. Sustainability and Ethical Sourcing

Internationally sourcing gems from Mother Earth with respect for their origin and ensuring ethical practices in their procurement.

5. Craftsmanship and Legacy

Crafting jewellery that is not only beautiful but also durable, designed to be cherished for generations

CRAFTMANSHIP

At Susan Forde Jewellery, craftsmanship is paramount. Each piece is meticulously created by skilled local artisans, who bring Susan’s designs to life with precision and care. From selecting the finest gemstones and metals to the intricate processes of molding, casting, and setting, every step is executed with expertise.

The result is a collection of jewellery that embodies exceptional quality, beauty, and artistry.